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Wednesday , May 3rd

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How to raise your media Visibility 

You are invited to access this Masterclass with them for FREE

How to Raise Media Visibility:
Masterclas with Gillian Joseph, Presenter & Journalist

Media visibility is crucial for individuals and organizations that want to spread their message, build their brand, or increase their influence. However, in today's fast-paced and crowded media landscape, it's not easy to stand out and get noticed. That's why it's important to learn from experienced professionals who have mastered the art of media engagement. In this blog, we'll share some tips on how to raise media visibility, based on the insights of our guest speaker, Gillian Joseph.

This is what we will cover during the Q&A with her

1 Build Relationships with Journalists

One of the keys to getting media coverage is to develop relationships with journalists and producers who cover your area of expertise. Gillian emphasized the importance of building trust and credibility with journalists by providing them with accurate and timely information, responding to their inquiries promptly, and being available for interviews or comments. She also highlighted the value of face-to-face meetings and networking events, where you can introduce yourself and your ideas to relevant media professionals.

2. Be Proactive and Creative

Don't wait for the media to come to you. Be proactive and pitch your story or idea to journalists or producers who might be interested. Gillian recommended that you tailor your pitch to the needs and interests of the media outlet or program, and provide a compelling angle or hook that will capture their attention. She also suggested that you use creative and innovative formats or platforms, such as podcasts, social media, or live streaming, to reach a wider audience and showcase your expertise.

3.Be Authentic and Engaging

In a world where attention spans are short and distractions are plenty, it's crucial to be authentic and engaging in your media interactions. Gillian stressed the importance of being yourself, speaking from the heart, and connecting with your audience on a personal level. She also advised that you prepare well for your media appearances, including researching the topic, anticipating the questions, and practicing your delivery. By being confident, articulate, and passionate, you can make a lasting impression and inspire others to engage with your message.

About Our Guest Speaker

Gillian Joseph 

 Gillian Joseph has more than 30 years of broadcast experience, she currently presents Sky News at Ten and can be regularly seen across the rest of the output as well as reporting on the road.
 She started her broadcasting career with the BBC in Manchester before becoming a radio reporter and producer with Radio Merseyside. During her time in Liverpool, she was one of the first to break the news of the James Bulger murder case in 1993.
 Gillian returned home to London in 1998, working as a reporter and newsreader on BBC Radio 1. Since then she has reported for the BBC’s Black Britain programme, both the One and Six O’Clock News, Newsnight and the Holiday programme . She also presented a Sunday morning reflective news show on BBC London 94.9FM and regularly presented for 5 Live.
  Prior to joining Sky News, Gillian presented the news on BBC Breakfast and on BBC London. She also worked as a presenter for BBC News 24.
  In 2017 for three days she was the sole presenter on a Sky News specially commissioned pop up channel. Sky Ocean Rescue broadcasted investigative reports and documentaries as well as live coverage of the EU ‘Our Ocean Conference’ from Malta which included Prince Charles.
  She returned to Washington DC in 2020 to cover the elections and subsequent fallout.
Following the killing of George Floyd Gillian presented a highly praised Sky News special interactive programme called ‘Race and Revolution - Is change going to come?’ in which racial disparities were analysed in a fresh light.
  Gillian played a major role in the coverage of the aftermath of the 2004 Asian Tsunami, and has reported from locations across the globe including Northern Ireland, South America and Africa.
  Accustomed to seminal stories, she presented live on air for several hours the day Iraq went to the polls in the country’s first­­­­ democratic elections.
  Gillian has covered the Queen’s Diamond Jubilee, the Royal wedding of Prince William and Catherine Middleton, the funeral of Baroness Margaret Thatcher and the death of Nelson Mandela. In 2016 she played a major role in the historic American Presidential elections reporting for Sky News from both Washington and New York. She returned to Washington DC in 2020 to cover the elections and subsequent fallout.
  She has covered every UK General election since 2001 and extensively reported on the EU referendum around the country.
If you’re serious about to grow your business, then you definitely want to join this incredible FREE online training on the 3rd of May at 05:00 PM GMT where Gillian Joseph  - How to raise your media Visibility 
Sign up today as spaces are limited!
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