1 Build Relationships with Journalists
One of the keys to getting media coverage is to develop relationships with journalists and producers who cover your area of expertise. Gillian emphasized the importance of building trust and credibility with journalists by providing them with accurate and timely information, responding to their inquiries promptly, and being available for interviews or comments. She also highlighted the value of face-to-face meetings and networking events, where you can introduce yourself and your ideas to relevant media professionals.
2. Be Proactive and Creative
Don't wait for the media to come to you. Be proactive and pitch your story or idea to journalists or producers who might be interested. Gillian recommended that you tailor your pitch to the needs and interests of the media outlet or program, and provide a compelling angle or hook that will capture their attention. She also suggested that you use creative and innovative formats or platforms, such as podcasts, social media, or live streaming, to reach a wider audience and showcase your expertise.
3.Be Authentic and Engaging
In a world where attention spans are short and distractions are plenty, it's crucial to be authentic and engaging in your media interactions. Gillian stressed the importance of being yourself, speaking from the heart, and connecting with your audience on a personal level. She also advised that you prepare well for your media appearances, including researching the topic, anticipating the questions, and practicing your delivery. By being confident, articulate, and passionate, you can make a lasting impression and inspire others to engage with your message.
